Tuesday, February 3, 2009

Richard Bowles Intel Technology Journal

The wide variety of uses of Intel® vPro? technology is the scope of this Intel Technology Journal (Vol. 12, Issue 4). Content architect for this issue is John Vicente and he has assembled an excellent sampling of the ways that Intel vPro technology can be deployed to maintain system and data security, to improve manageability, and to support emerging compute models.


The Journal begins with a thorough explanation of the security mechanisms built into the firmware, memory, and chipsets that are components of Intel vPro technology.

This cluster of technologies ensures that Intel's manageability framework is robust to attacks and that only authorized users can access the functions through local or remote management features.

A second article looks at the shifting requirements for the protection of data. In particular, the author explains and evaluates different ways to protect data at rest. Encryption provides the foundation, but should encryption be undertaken by software running on a client machine, by the chipset surrounding the processor, or by technology embedded in the storage device?


"Innovating Above and Beyond Standards" is a rich article that puts the evolution of improved system management into an historical context. The authors point out that there is a natural tension between innovation and standardization and, at the same time, the two can and should coexist. The article provides a historical roadmap of related manageability standards and explains their association to current components of Intel® Active Management Technology (Intel® AMT).

Intel® vPro? Technology

Gregory Bryant, Vice President, Business Client Group; General Manager, Digital Office Platform Division, Intel Corporation

News Watch: 08 In Review

Following the Core i7 (Nehalem) launch yesterday, here are two places for those looking for the top Intel news announcements and achievements this year. The first is Pat Gelsinger’s blog from a couple of weeks ago around what Intel’s Hafnium-based, reinvented transistor and 45 nanometer manufacturing prowess has helped the company achieve.

The second is this 3-page fact sheet just posted on the Intel press room that captures most (but not all) of our 08 highlights. To keep things to just 3 pages, we had to omit a lot of news from a company that sells more than 200 products and has 100s of R&D, software, Intel capital investment and other projects and activities underway.

This meant that even some bigger news like the DreamWorks 3-D movie-making revolution and switch to Intel processors and CERN’s announcement on the Hadron Collider and how our Xeon processors helped, among others, got cut.

Doing something amazing with your Intel processor? Tell Intel and Win Big!

Calling all innovators, educators, entertainers, communicators and creators - or anyone with a story to tell about their processor! Intel kicked off a cool contest today inviting creative people to tell their story about how they are using an Intel processor-based PC to do something amazing. Check out this site for more info.


So many different stories could fit into that “amazing” category. This contest is really pretty simple. Just consider all of the different things you’ve been able to do or create thanks to the power and performance of your Intel processor and then tell Intel your story. Maybe you’re using high-def video, audio or graphics as a digital artist or musician. Maybe you’re a budding filmmaker thanks to the processor inside your PC. Perhaps you’re a teacher using an Intel processor to bring advanced technology into your classroom in a unique and engaging way or you’re a multi-tasking mom who uses the power of an Intel processor to stay on top of your own and your kids’ schedules and stay in touch with family and friends.

Submitting your story is easy. You can upload an image, audio or video file (your choice on the format) along with a story to describe your project or experience, explaining how the Intel processor played a key role in your design, or how your design was inspired by the speed, efficiency and power of the Intel processor. You can get started with the submission here. The contest is open to U.S. residents (except Puerto Rico) who are at least 18 years old. No purchase necessary to participate. You can find all of the rules and details about the contest here. Move quickly, the first 100 qualified entries get a free t-shirt! The last day to submit your story is January 15, 2009.

Submissions will be evaluated on the relevance of processor in the design and innovative use of technology, as well as and overall creativity. Once you’ve submitted, tell your family, friends, co-workers and anyone else you know to go to the site and vote for your story. The official contest judges will then select the winners from the top 10 vote-getters at the conclusion of the community voting period. Winners will be announced on March 2, 2009.

The best part of the contest? The prizes! The grand prize winner gets an Intel Centrino 2-based laptop of his or her choice (valued up to $3,000), $300 in cash and a $200 Amazon.com gift card. The second place winner also get a Centrino 2-based laptop (valued up to $2,000), $200 in cash and a $100 Amazon.com gift card. And there’s even a cool price for third place, too - an Intel Atom-based Netbook (valued up to $1,000) and $100 in cash.

Contest: Guess Intel Transistor Shipments, Win a Great Prize!

THIS CONTEST IS NOW OVER. Congratulations to the winner who received a $500 Amazon gift card just in time to finish up his holiday shopping - Fenwick Jeffrey of New Brunswick, Canada - with his entry of 20,275,500,698,321,756, which came the closest to the correct answer of 19,914,946,000,000,000

November 11th marked the one-year anniversary of Intel shipping its very first processors that incorporated our 45 nanometer manufacturing capability and reinvented transistor formula called high-k, metal gate. To the everyday consumer, this may not mean much. But think of the innovation involved in reinventing and then stuffing 100s of millions of tiny, tiny transistors inside a processor not much larger than a postage stamp, yet still delivering more performance for your photo, video and music activities in laptops that are now even smaller and faster yet improve battery life.

Intel Asks Employees to "Go Forth And Get Online"

Do you remember when Jay Leno took over for Johnny Carson on NBC's The Tonight Show? Of course in the scheme of things this wasn't the most pivotal time in the history of the world. But it did mark an important turning point in the show's existence. With new furniture and background, combined with fresh faces and musicians, this transition obviously marked a new era for the successful talk show.

Intel has recently undergone its own transition of sorts, although this one isn't so public. All that changed yesterday when Intel published its Social Media Guidelines for all the world to see. This act in itself doesn't necessarily mirror the sweeping changes seen during the Carson-Leno hand-off, but it is a harbinger of a new era of openness at Intel, and it's like a breath of fresh air.

For several years a handful of cutting-edge, passionate social adventurers at Intel have blazed the trail by publishing blogs, participating in forums, posting photos, and Twittering away on behalf of Intel in the myriad social sites that pepper the web. However it's taken the company a little longer to settle on company policies, best practices, and training to help minimize the risk that sometimes accompanies a foray into unchartered territory.

By publishing the Social Media Guidelines in conjunction with a new Digital IQ social media training, Intel is both encouraging and empowering employees to participate in online social media activities on behalf of the company. And although this step may not seem that big on the outside, it is pretty huge for a company previously known for its requisite secrecy and well-trained spokespeople.

Intel recoginzes the important role online conversations continue to play in building solid relationships with our customers. And how better to participate in those conversations than to empower the technology experts that can add value to the dialogue? Intel is hoping both the guidelines and the training will help our technical experts all across the company feel comfortable and confident to participate in social media activities when it makes sense for them.

Intel decided to publish these guidelines externally in an attempt to be as transparent as possible with our customers. I can tell you from personal experience, it is not a simple task to get nearly an entire company to agree to a set of guidelines which all agree to adhere. But I have seen nothing but the most enthusiastic support from all corners of the company for these efforts. And that's saying quite a lot.

Evermore Mobile Internet Devices at CES 2009

Before Intel Developer Forums and some of the bigger consumer electronics shows, I always try to catch up with Ultra Mobility man Uday Keshvadas to see what new gadgets he’s packin’ up.

Just before the holidays as he was gearing up for the Consumer Electronics Show, Uday showed me his team’s latest collection of Mobile Internet Devices, each powered by a tiny, mighty Intel Atom processor.